Ontario Cannabis store?
NOW, here comes the good part kids:
The Liquor Control Board of Ontario confirmed on Saturday that it would pay about $650,000 to the global advertising agency Leo Burnett for development of the name, logo and brand guidelines.
(That works out to $200,000 per letter and another $50,000 for the circle!)
"The name and logo are only one piece of the overall work from Leo Burnett," said an LCBO spokesperson by email to the Ottawa Citizen on Saturday. It also included "the development of the overall brand strategy."
Fair enough, but $650,000 is no small chunk of change – and people outside the worlds of marketing and design are blown away by how much was spent.
Both the name and logo were chosen so that citizens could "safely and easily identify Ontario Cannabis Stores as the sole legal retailer of non-medical cannabis in Ontario," according to an LCBO release.
"To build a broad, province-wide brand that will be recognized as a sole retailer of legal recreational cannabis required thoughtful and strategic brand development strategies," said the liquor control board later, "and consultation from a variety of stakeholders."
On thing for sure folks..........., somebody has been smoking weed!
The way I see it anyway!
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